I’ve gone off the deep end.

And I don’t even care…

 

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Inside My Head

 

It’s 6’oclock on a Friday night in mid-October. The sun is starting to set as the cool breeze pushes leaves around the back patio. I hear insuppressible laughter radiating from our two children who are enjoying their play-set in the privacy of our own back-yard. The soft warm sun ray’s shine through the windows, illuminating our kitchen with a burning glow. As I am preparing dinner, the irresistible smell of spaghetti fills the house. It’s Friday night, and it’s all about family time. It’s about this house, at this moment, with the people I love most.

….AT LEAST, that’s what I want you to feel as you see the photo above. You see, as a photographic artist, it is WAY more than setting up a camera and taking a picture. It’s more than aperture, shutter speed, ISO, white balance, focal length, perspective control, etc. Although those things are crucial to making the photo, it takes more than that to create a visually stunning image.

To me, it is about reading a house. Understanding what the house feels like. Understanding how to use the tools you have to really convey that feeling on a two dimensional space. The shot above was actually taken at 2pm. At that time, the sun was more or less above the house. The kitchen was pitch black and had absolutely no texture at all. However, I had been at this house last Friday, around 6’olock, and knew what this kitchen was capable of looking like. So, I got to work. I placed a huge light outside the window shooting into the house. I used orange gels to make the light look warm. Then, I strategically hid lights all around the kitchen (about 7 I believe) to add a soft light that wrapped around the kitchen naturally. I wanted the photo to feel like what I described earlier. And I think I nailed it. And I hope you think so too. And when my client post’s this photo, I hope anyone who see’s it is captivated. I hope they start day dreaming about their life in that kitchen. That’s the goal at least. My purpose is to stop people in their tracks and get them to start dreaming. Once they start dreaming, I succeed. Leave me a comment. I would love to hear your thoughts!

More pictures from the shoot.

 

Amir & Ashley Housewarming Party – Hosted by Toke of RE/MAX 360

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*Images may be saved to your computer as long as watermark stays visible. Please do not crop or alter the photos in any way. All images are copyright Jonathan Calvert 2012.

Goodwin

 

Redesign Etc., Inc. – Professional Home Staging

As a professional photographer, who has photographed multiple-hundreds of homes for sale – I can say without a doubt, professional staging is the best way to sell a home. If you are serious about selling a property, whether you are a real estate agent or homeowner, it is worth the investment.

I photographed a bare home a few months ago. Then, I was called to re-photograph the same home since it had been newly staged. I was extremely happy to walk in the front door. It wasn’t even the same house! All the sudden, the floor plan made sense. I could imagine myself living and enjoying the space. It sent me into a day dream of what life would be like in that house. And folks, thats what its all about. Feelings.

I highly recommend Cindy Bryant with Redesign Etc., Inc.  She did an absolute fantastic job on this house. I cant wait to see how fast this house sells now!

www.redesignetc.com

“like” Redesign on Facebook

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RE/MAX MID YEAR AWARDS @ EMPIRE

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Brickhouse Construction

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Cranbrook Forest

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